At the heart of digital marketing is content. Content is king, and it rules supreme. It just works.
At Z Brand Group, our content marketing strategies ensure that we not only create the right content, but we distribute it to the right people, in the right place, at the right time. Those four elements – relevant content, a targeted audience, smart placement and impeccable timing – make a deadly combo.
Content Marketing Basics
Today’s consumers do a lot of online research, and guide their way through the majority of the sales process without direct interaction with your business. How do you talk to your customers, without actually talking to your customers?
The answer is content. Effective content marketing uses search engine optimized content to provide value to your target audience. Effective content is attractive, engaging and informative. Very simply, it solves a problem or answers a question for your audience.
According to the Content Marketing Institute, leaders in content marketing enjoy almost 8x as much website traffic.
Our content marketing approach at Z Brand involves an in depth strategy that aims to guide your prospects through the buyer’s journey. The buyer’s journey consists of three phases: awareness, consideration and decision. Every piece of content we create is written for your buyer persona, to give them a gentle push to the next phase, until they finally decide to become a customer.
At the same time, we perform extensive keyword research to ensure that your content is search engine optimized. SEO-friendly content will help to drive more traffic to your website.
The Power of Content Marketing
There’s no question that content marketing is good for business. Some of the key benefits of implementing a robust content marketing strategy are:
Search Engine Visibility
Consistent content marketing means more content for your website. More content for your website, especially keyword optimized content, means improved search traffic.
Authority and Influence
When you provide your audience with quality content, they begin to see you as an authority in your space. They trust what you have to say. And that’s powerful stuff.
From your social media following to your email subscribers, when people like what you have to offer, they’ll follow you.
Types of Content
Content marketing isn’t limited to words on a webpage. It goes beyond that. Here are just a few of the types of content we can help you create:
When people think of content marketing, they usually think about blogging. Businesses that blog have a channel where they can educate and entertain their audience.
Sometimes people just need to see it to get it. Videos are effective for how-to’s, or just for a fun way to engage your audience.
Bite-sized pieces of information, strung together in a visually appealing way. What a cool way to teach your users something new.
Want to give your customers something really valuable? Give them a checklist they can download, print, and use to accomplish a task.
One of the best ways to gain a little trust from a prospective customer is to proudly display glowing testimonials from past and present customers.
In exchange for their email address, provide your customer with something they can use in the real world to solve a problem of theirs.
And so much more! The form your content takes can vary. We’ll help you decide what’s best for your business and for your goals.