Do you find yourself frequenting the same coffee shop? Are your jeans all from the same company? You have brand loyalty, and it runs deep. It’s the reason you’re willing to wait in line for that overpriced cup of joe.
When you gain consumer’s trust in your brand, you’ve got a customer for life. You’ve associated value with your name – that’s brand equity. Your company’s brand is a reflection of the perceptions that shape and represent your company. It’s more than a logo. It’s more than “packaging.”
Your brand is the sum of everything your organization does.
The Core of Every Brand
At its core, your brand is a pledge. It’s a promise to consistently do or offer something in a way others expect.
Your brand defines you. Who you are, what you do, why you do it and who you do it for.
To convey your brand, we deliver:
Corporate Identity and Brand Guidelines
Copy and Tag Lines
Branding Design for brochures, mailers, website, signage and more
Product, Packaging and Label Design
Sales and Promotional Collateral
Launch your brand’s identity. Pave your way to success.
Solid Brand Strategies
An effective brand strategy and an eye-catching visual presence gains your organization an edge in a highly competitive marketplace. Z Brand Group has expertise in all aspects of branding, from logos, to corporate messaging, to brand identity. We believe the key to a successful brand is understanding the needs and desires of your current and prospective audiences. We do this by integrating branding strategies across your organization and at every point of public contact.
We will develop an effective brand for your business that will:
Deliver a clear and compelling message
Reinforce your credibility
Create an emotional connection
Motivate buyers or donors
Build customer loyalty